What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Firstly, there is Search Engine Optimisation which is getting a good Google ranking on organic searches; not to be confused with the Google Paid Ads campaign. This is by no means an easy task, unless you have unlimited time and patience to catch up on the ever-changing technology involved in getting your website up there on page number ONE on Google.

Keeping up with Google SEO is an ever-evolving strategy

Some of the things we need to do to get going:
    Initial Website Audit.
    In-depth Site Analysis.
    Content Duplicacy Check.
    Initial Backlinks analysis.
    Google Penalty Check.
    Competition Analysis.

Google AdWords (Search & Display)

This is Paid Media where you pay per click for your advert on the Google search results that come up in the AD section. This also needs constant monitoring where changes are made to keywords and keyword phrases to obtain a maximum R.O.I. (Return On Investment). The ultimate goal is to receive quality click-throughs resulting in sales.

Here we:
    Manage AdWords.
    Manage bids.
    Improve quality score.
    Identify negative keywords.
    Build out campaigns.
    Research new keywords.
    Track calls and conversions.
    Report on campaigns.
    Create optimized landing pages.
    Optimize ads, and more!

Facebook, Twitter & LinkedIn

These campaigns are pretty much the same as a Google Ad campaign

Here we also:
    Manage AdWords.
    Manage bids.
    Identify negative keywords.
    Build out campaigns.
    Track calls and conversions.
    Report on campaigns.
    Create optimized landing pages.
    Optimize ads, and more!

To sum it all up

SEO & Paid Media online marketing as well as consultation services.

We focus on Paid Media: Facebook; Google AdWords (Search & Display); Twitter and LinkedIn.

SEO: Organic Search, Website Optimization & Content Creation.

If you are interested, contact us and we will get back to you.